The leading international
retail sourcing expo for
Saudi Arabia

Meet the buyers shaping Saudi Arabia's USD 293.6 billion retail market

Saudi Arabia's retail market is evolving faster than ever before. As demand grows across gifting, toys, stationery, lifestyle, home and outdoor products, so too does the need for a smarter way to source, connect and do business.

Sourcing Expo Saudi Arabia brings the entire retail sourcing ecosystem together under one roof, connecting international manufacturers with the retailers, distributors and procurement professionals shaping the Kingdom's retail future.

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A new chapter for retail sourcing

The way retail does business in Saudi Arabia has changed.

Retailers are no longer sourcing from one category at a time. Buyers are expanding product ranges, responding to changing consumer behaviour and looking for suppliers that can offer greater variety, innovation and flexibility. At the same time, manufacturers are looking for more efficient ways to enter one of the world's fastest-growing retail markets.

To reflect this shift, Kids & Toys Expo Saudi, Gifts & Homeware Expo Saudi and Stationery & Paper Expo Saudi have come together to form one powerful event: Sourcing Expo Saudi Arabia.

Rather than three separate exhibitions, the industry now has one destination that mirrors how today's retail market operates, creating more opportunities for exhibitors, more choice for buyers and greater value for everyone involved.

Whether you're launching a new product, expanding into Saudi Arabia or searching for your next best-selling range, Sourcing Expo Saudi Arabia is where those conversations begin.

A new chapter for retail sourcing

Saudi Arabia: The gateway to
the Middle East's retail sourcing opportunities

USD 293.6 billion

Estimated value of Saudi Arabia's retail market in 2025

Positioning the Kingdom as the region's most important destination for international sourcing and supply.

Source: imarcgroup.com

USD 411.7 billion

Forecast size of the Saudi retail market by 2034

Backed by Vision 2030, the Kingdom is driving sustained consumer demand across lifestyle, home, gifting and outdoor categories.

Source: imarcgroup.com

SAR 668 billion

in POS transactions in 2024, up 9% year-on-year

Reflecting the depth and velocity of retail activity across the Kingdom, underpinning strong and growing demand for sourced product ranges.

Source: knightfrank.com

USD 64.6 billion

projected market expansion between 2024 and 2029 (CAGR 7.1%)

A medium-term growth trajectory that makes Saudi Arabia one of the most compelling sourcing destinations in the world.

Source: technavio.com

Three product worlds. One event.

While united under one exhibition, each product sector retains its own identity, making it easy for buyers to discover the suppliers most relevant to their business while encouraging exploration across complementary categories.

Kids & Toys

A dedicated destination for toys, games, educational products, baby and children's goods, licensed products and family-focused retail.

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Gifts & Homeware

From decorative accessories and kitchenware to home fragrance, lifestyle products and everyday gifting, this sector showcases products designed for modern retail.

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Stationery & Paper

Featuring office supplies, school stationery, arts and crafts, educational materials and finished paper products serving both education and commercial markets.

Explore →

Buyers are actively sourcing products across:

Stationery, Gifts & Toys
18 categories
Corporate gifts Greeting cards Souvenirs Trendy & designer gifts Drinking bottles Thermos & containers School stationery Office stationery Teaching materials Classroom equipment Arts & crafts Finished paper products Toys Games & licensing Dolls & soft toys Electronic toys Licensed toys Books & learning products
Lifestyle
10 categories
Fragrance & scents Personal care & wellness Festive & party supplies Travel goods & accessories Pet supplies & accessories Electronics & appliances Baby, mother & kids products Fashion Accessories & jewellery Handicraft products
Home & Outdoor
11 categories
Furniture & furnishings Home fragrance Candles & accessories Decorative home accessories Decorative lighting Kitchenware & baking accessories Home textiles & fabrics Outdoor & garden accessories Camping products BBQ & leisure products Outdoor games & sports

Tap directly into the fastest-growing
retail sourcing market

Sourcing Expo Saudi Arabia connects international manufacturers and suppliers directly with the buyers, distributors and procurement decision-makers driving retail growth across the Kingdom and the wider Middle East.

As an exhibitor, you'll leave with a strong pipeline of partnerships and distribution opportunities across Lifestyle, Gifts, Home and Outdoor categories.

Direct buyer access
Saudi and Middle East buyers, retailers and distributors actively sourcing new products.
Qualified leads
Across mass retail, hypermarkets, e-commerce platforms and hospitality procurement.
Market entry opportunities
Via national distributors, regional importers and exclusive channel partners.
Vision 2030 visibility
Among giga-project developers and government procurement teams fuelling Vision 2030 demand.
Global launchpad
Into one of the world's most dynamic retail environments, backed by dmg events' global portfolio of 115+ exhibitions.

Who you will meet

Success isn't measured by footfall alone. It's about connecting with the people making purchasing decisions across Saudi Arabia's retail industry. From major retailers and distributors to government entities and giga projects, Sourcing Expo Saudi Arabia brings together the buyers actively looking for new products, brands and suppliers.

Distributors

Retail chains

Wholesalers

Importers

Hypermarkets & Supermarkets

Ecommerce platforms

Hospitality

Government authorities & Giga Projects



dmg events has been shaping Saudi Arabia's event landscape since 2011, with offices in Riyadh and Jeddah. As organizers of some of the largest events in the Kingdom and the world – including Big 5 Construct Saudi, ADIPEC, Big 5 Global, INDEX Exhibition and the Saudi Food Show – we bring unmatched market knowledge, expertise and global influence. Supported by offices in Riyadh and Jeddah, we connect global interest with local demand, facilitating business connections, driving innovation and bringing together world-class speakers and solution-driven workshops to address the Kingdom's most important topics. Committed to Saudi Arabia's future, we work closely with public and private stakeholders to create impactful events that support national growth and transformation. Find out more at www.dmgevents.com/saudi.